Free guides and tools for better marketing.
Practical things you can use this week, whether you do your own marketing or work with me. Most are free.
Your AI writes like a performer. Make it write like a salesman.
7 rules from Claude Hopkins, the copywriter a Chicago agency paid $1,000 a week in 1908, for business owners who use AI to write their ads.
Get the free guideThe Hopkins Copy Kit
Two Claude skills, 12 headline patterns, a 12-point review and Australian guardrails. Make your AI follow the rules every time.
[A$ price]See what's insideStep-by-step, one job at a time.
Start here.
Beginner's Guide to Landing Pages: What Works in 2026
What a landing page is, why it beats sending ad traffic to your homepage, and the elements every page that converts has in common.
How to Write a Digital Marketing Brief (With Template and Example)
What to include in a digital marketing brief, a copy-ready template, and a filled-in one-page example you can adapt for your next project.
7 Google Ads Strategies for Winning PPC Campaigns in 2026
Seven practical Google Ads strategies for 2026, from enhanced conversions and Smart Bidding to AI Max for Search and Performance Max.
The Basics of Digital Marketing: How Small Businesses Get Started
A step-by-step getting-started guide to digital marketing for small business owners, with the foundations to fix first and a simple 30-day plan.
Questions worth asking.
Are the resources free?
Most are. The guides and the Stranger Test are free. The Hopkins Copy Kit is a paid product.
Do I need to be a marketer to use them?
No. They're written for business owners who do some of their own marketing, in plain English.
Will you add me to a mailing list?
Only if you download something that needs your email, and every email has an easy way to unsubscribe.
Can you help me put this into practice?
Yes. Book a free call and I'll tell you which parts matter most for your business.
Rather have someone do it for you? Let's talk.
Thirty minutes, no pitch. Tell me what you're working on and I'll tell you honestly where I'd start.