The senior marketer you'd hire,
actually doing the work.
I'm a senior digital marketing consultant based in Melbourne. Since 2019 I've worked with 100+ businesses and built 200+ websites and landing pages. No account managers. No handoffs. Just senior thinking, owned end to end.
How does your business look to a potential customer?
You can't unknow your own business. The Stranger Test maps how customers in your industry find businesses, checks where they can find you, shows what they see when they land on your website, and lists your three biggest opportunities.
A map of how people usually find and pick a business like yours. A webshop, a tradie and a B2B firm get found in very different ways.
Where you show up on the channels that matter for your industry: Google, Maps, reviews, social, directories and AI assistants like ChatGPT.
What a first-time visitor takes away from your website, why they'd choose you, and what would make them leave.
The three opportunities I'd start with, each with one thing you can do this week.
If you've landed here, you're probably stuck on one of these.
Every business has its own version. These are the real quotes I hear from owners and founders on a first call. See if any sound like you.
I work in a competitive market and find it hard to stand out.
I have a great product people would buy. They just don't know about me.
I've worked with an agency, but felt like my business was never their priority.
My marketing is a bit of everything, all at once. No real strategy.
I get leads, but they're rarely the right fit.
My cost per acquisition is high and my conversion is low. The numbers don't work.
Sound familiar? Book a free call and I'll tell you where I'd start.
Swap uncertain tactics for senior thinking, built around your business.
Most marketing problems don't get fixed by adding more channels, more tools, or more agencies. They get fixed by getting the strategy right first, then executing it properly.
I work as your senior marketing consultant. I shape the positioning, decide what to build, write the copy, design the site, run the campaigns, and tell you the truth about what's working. One senior person, owning the call and the deliverable.
Get in touchA market position you can defend, not just a category you're in.
A website that does the heavy lifting before a conversation starts.
Campaigns that bring in enquiries from the right kind of buyer.
A clear view of what's working, what isn't, and what to do next.
The senior thinking your business actually needs, without an FTE on the payroll.
A few things, done properly.
Google Ads
Get in front of people the moment they're searching for what you sell. Budgets treated as my own.
Read moreSocial Media Advertising
Meta Ads on Facebook and Instagram, LinkedIn Ads for B2B. Strategy, creative, copy and daily management.
Read moreWebsite Design
Bespoke websites that look like the calibre of work your business does and convert. Strategy-led, designed and built by the same person.
Read moreLead Generation Sites
Sites engineered around the visitor journey. Built to turn the right people into qualified enquiries.
Read moreDigital Strategy
Customer research, messaging, the right channels and a 3 to 6 month roadmap. Fractional CMO support if you want it run too.
Read moreMarketing Campaigns
Multi-channel campaigns. Strategy, creative, copy, media. Built to bring in the right buyers and prove their worth.
Read moreShopify Builds
Premium Shopify storefronts for ecommerce businesses ready to scale. Strategy, design, build, launch.
Read moreEcommerce
Strategy, build and growth for ecommerce brands chasing profitable, repeatable sales at scale.
Read moreEmail Marketing
Owned-channel revenue. Welcome flows, nurture sequences, retention campaigns. The most profitable channel when set up properly.
Read moreNot sure where to start?
See how a new customer sees your business. See how your website looks to a new customer, whether AI assistants recommend you, and your three biggest opportunities.
See how customers see you15,000+ hours across a lot of industries.
Since 2019, working closely with 100+ businesses across multiple sectors. Running campaigns, building sites, and shaping positioning that earns its keep. Pick yours.
Keep your books full, without becoming a part-time marketer.
You want a steady stream of the right clients, without learning marketing on top of running a practice. I'll handle it.
Marketing for Allied HealthNot just a spike you can't sustain.
A website and local listing that reassures before the first call.
Google and local search set up properly.
Marketing that finally reflects how good you actually are.
You want better clients without sounding like every other firm. I'll sharpen how you show up and run it for you.
Marketing for Professional ServicesSeparating you from the firm down the road.
Not sameness.
Not just the loudest enquiries.
A steadier pipeline of better jobs, not just more quote calls.
You want the phone ringing with the jobs you want, all year, not just when word of mouth is good. I'll keep it steady.
Marketing for Trades & Local ServicesFor the jobs worth your time.
Google and local search set up properly.
Like the quality operator you are.
Grow your brand without wearing every hat yourself.
You want to grow the brand without doing every job yourself between orders. I'll take marketing off your plate.
Marketing for Ecommerce & D2COwned end to end.
Not just for traffic.
Capturing revenue you've already earned.
Fill the quiet nights, and keep more of every booking.
You want full midweeks and direct bookings, not a calendar at the mercy of the season and the platforms. I'll build that demand.
Marketing for Hospitality & TravelNot just your busy ones.
Less reliance on third-party platforms.
Showing your venue at its best.
Senior marketing leadership, without the full-time hire.
You need traction, but a full-time CMO isn't on the cards yet. I'll set the strategy and do the work, as your fractional CMO.
Marketing for Startups & SaaSMaking everything else easier.
Not vanity metrics.
The senior thinking and the hands to deliver it.
Win higher-value clients, not just more price-shoppers.
You want advisory clients who value your work, not enquiries that haggle on fees. I'll reposition how your firm shows up.
Marketing for AccountantsPositioning that lifts you above it.
A message that signals it.
Aimed at advisory, higher-value clients.
Attract the steady, quality clients you actually want to keep.
You want reliable, ongoing clients who value the work, not a race to the lowest rate. I'll make you stand out.
Marketing for BookkeepersPositioning that sets you apart.
A presence that signals trust.
Aimed at steady, recurring work.
Four steps, no surprises.
Diagnose
A call and an audit. Where you are, where you want to go, and what's in the way.
Free 30-minute callPlan
A clear scope and a fixed quote, agreed before anything starts.
Fixed quote, agreed up frontBuild
Done in stages, with you reviewing as we go. No big reveal at the end.
You review as we goLaunch and refine
We go live, cut what isn't working, and compound the rest.
Live reporting, no lock-inHere's what I can guarantee.
No marketer can honestly guarantee results they don't control. If they do, I'd be wary. But here are four promises I'll always keep.
Improved performance
Your marketing will improve. If on our first call I realise I can't help, I'll tell you upfront and point you to someone who can.
Brutal honesty
Straight-up, transparent advice. I won't sugarcoat results or hide facts.
Senior communication
You get me directly. On calls, in updates, in the reporting. No account manager in between. Live dashboard so you always know where things stand.
Financial responsibility
I treat your ad budget as if it came out of my own pocket. Best return on every dollar.
Hi, I'm Saku, your fractional CMO.
I work as the senior marketer your business needs without the cost or commitment of a full-time hire. I own the strategy and the execution. No handoffs. No account managers. No junior staff doing the work you thought I'd do. You deal with me end to end.
It's not for everyone, though.
My time for one-on-one work is limited, so I'm selective about who I take on. Tick a few of these and we might be a great match.
You're a great fit if…
- You own a proven product or service and you're ready to scale.
- You've already had sales. There's real demand for what you do.
- Your customer lifetime value or average sale is $500+.
- You take pride in great service, backed by real reviews.
- You'd rather invest in senior thinking than DIY for another six months.
Probably not a fit if…
- You want the cheapest option on the market.
- You expect results in two weeks with no input from you.
- You're not open to honest feedback on your positioning or copy.
- You want a big team and an account manager between you and the work.
- You're shopping on price, not on partner quality.
What clients say about working with me.
"Saku handles the work himself and keeps us updated regularly via phone, email and digital reporting."
"Through Saku's process and thorough questioning, we were able to make a very complex problem become a very succinct and clear website that is well designed and beautifully written."
"Highly recommend to anyone that wants an honest no fluff approach to digital marketing."
How does working with you actually work?
We start with a free 30-minute call to see if I'm the right fit. From there I scope the work, agree a clear plan and price, and we go. No long contracts. No account managers. You deal directly with me, the person doing the work.
What does it cost?
It depends on scope. A landing page is different to an ongoing campaign or a fractional CMO retainer. The model is simple: senior thinking at a fraction of the cost of a full-time CMO. I'll give you a clear, fixed number before anything starts.
Do you write the copy too?
Yes. Strategy, positioning and copy are where most of the results come from. I write the headlines, body copy and calls to action. They read like a human wrote them, because one did.
How quickly will I see results?
Some clients see more enquiries within the first month. Others take longer depending on the channel and starting point. I'll always be honest about realistic timelines on the first call rather than overpromising.
What happens after launch?
The work doesn't stop at go-live. I measure what's happening, keep you updated through a live reporting dashboard, and keep tightening based on real data.
Not a sales call. Just a real conversation.
30 minutes, no pitch. Tell me about your business, I'll ask the right questions, and I'll honestly tell you whether and how I can help.