TravelCampaignsOngoing
An adventure travel operator
Adventure travel operator with seasonal pressure and long buying cycles, marketed end to end.
Sustained quality across seasons
Meta and LinkedIn Ads
Social media ads that bring in customers, not just likes.
Meta Ads on Facebook and Instagram, and LinkedIn Ads for B2B. I plan them, write and design the ads, check them every day, and tell you plainly what each dollar brought back.
From $1,250/month plus ad spend, excl. GST
Every project starts with a fixed quote, agreed before any work begins. No long contracts, no lock-in.
Example: An adventure travel operatorAll work
Sustained quality across seasonsTravel, Campaigns, Ongoing
The problem
Boosting posts feels like marketing. It rarely is.
What I hear
You've boosted a few posts or run ads yourself. You got likes and clicks, but you can't point to a single customer they brought in.
The fix
The fix is ads made to sell, tracking set up so Meta learns from real enquiries and sales, and someone checking the numbers every day. For an electric bike startup, that meant 71% more leads at a 37% lower cost per acquisition.
What you get
The work in detail.
Set up properly
Business Manager, pixel, Conversions API and audiences configured from day one.
Ads that stop the scroll
I write the copy and design the creative, then test fresh versions as the old ones tire.
Checked every day
Spend, frequency and cost per result reviewed daily, with budget moved to what works.
Pages that finish the job
The page your ad sends people to, written to turn a click into an enquiry or a sale.
LinkedIn for B2B
Reach decision-makers by job title, industry and company size.
Plain reporting
A monthly report and a live dashboard. Leads, cost per lead, sales.
How it works
Four steps, no surprises.
1
Diagnose
A call and an audit. Where you are, where you want to go, and what's in the way.
Free 30-minute call2
Plan
A clear scope and a fixed quote, agreed before anything starts.
Fixed quote, agreed up front3
Build
Done in stages, with you reviewing as we go. No big reveal at the end.
You review as we go4
Launch and refine
We go live, cut what isn't working, and compound the rest.
Live reporting, no lock-inClient work
All workCampaigns I've run.
Proof
In their own words.
"Saku executed everything in time, provided reports, contributed to the creative, and advised what works and what doesn't. I would recommend Saku, he is genuinely interested in helping and making ads work for your business."
An honest filter
Is this a good fit?
You're a great fit if…
- You have a clear offer and a page ready to take enquiries or sales
- Your product or service is easy to show in a picture or short video
- You'll give a campaign a few months to learn and improve
- You want to know what each dollar brought back
Probably not a fit if…
- You want likes and followers more than customers
- You expect a flood of sales in the first week
- You need someone to post organically every day. My focus is paid ads
Who does the work
One senior person, start to finish
I shape the strategy, build it and run it myself. Regular reporting and catch-ups, so you're never in the dark.
Common questions
Which platforms do you run ads on?
Mainly Meta (Facebook and Instagram) and LinkedIn. I usually recommend starting with one and adding more once it's working.
How often are campaigns checked?
Daily, with deeper optimisation each week based on the numbers.
Who owns the ad account?
You do. It's your account and you always have the final say.
Are there long-term contracts?
No. I'll tell you how long a fair test takes, but I don't lock you in.
How do you charge?
A fixed monthly management fee, from $1,250 a month excl. GST, agreed up front. Your ad spend is paid to Meta or LinkedIn directly.
Do you make the ad creative?
I write the copy and plan the creative. I can design simple ads or work with your photos, videos or designer.
Who it suits
Built for these industries.
Want ads that pay their way? Let's talk.
Thirty minutes, no pitch. Show me what you've tried and I'll tell you honestly what I'd change.