Hi, I'm Saku, your fractional CMO.
I'm a senior digital marketing consultant based in Melbourne. Since 2019 I've worked with 100+ businesses and built 200+ websites and landing pages.
I work as the senior marketer your business needs without the cost or commitment of a full-time hire. I own the strategy and the execution. No handoffs. No account managers. No junior staff doing the work you thought I'd do. You deal with me end to end.
I'm selective about who I take on. My time for one-on-one work is limited, which means I commit to a few clients at a time, and I commit properly.
Here's what I can guarantee.
No marketer can honestly guarantee results they don't control. If they do, I'd be wary. But here are four promises I'll always keep.
Improved performance
Your marketing will improve. If on our first call I realise I can't help, I'll tell you upfront and point you to someone who can.
Brutal honesty
Straight-up, transparent advice. I won't sugarcoat results or hide facts.
Senior communication
You get me directly. On calls, in updates, in the reporting. No account manager in between. Live dashboard so you always know where things stand.
Financial responsibility
I treat your ad budget as if it came out of my own pocket. Best return on every dollar.
Four steps, no surprises.
Diagnose
A call and an audit. Where you are, where you want to go, and what's in the way.
Free 30-minute callPlan
A clear scope and a fixed quote, agreed before anything starts.
Fixed quote, agreed up frontBuild
Done in stages, with you reviewing as we go. No big reveal at the end.
You review as we goLaunch and refine
We go live, cut what isn't working, and compound the rest.
Live reporting, no lock-inOne person, from the first call to the last report.
You work with me from the first call to the campaign going live, and every report after it. We refine the plan together as things change. Nobody new joins halfway who needs your business explained again.
This is my full-time job. Since 2019 I've worked with 100+ businesses across Australia, from local trades to niche B2B firms. I've built 200+ websites and landing pages, written hundreds of ads, and run campaigns that have brought in thousands of leads.
- 15,000+ hours of marketing, agency and in-house
- Bachelor's degree in International Marketing
- Based in Richmond, Melbourne, working with clients across Australia
- I write the copy, design the sites and run the ads myself
What clients say about working with me.
"Saku from SKCreative was fabulous to deal with, communication was really important and Saku made sure the process from start to finish was easy, enjoyable and stress free. Very happy with the level of care, creativity and professionalism. Saku took the time to understand the business so he could deliver the right content and vision. Would highly recommend!"
"SKCreative have been great for our business. Saku handles the work himself and keeps us updated regularly via phone, email and digital reporting. We have seen a substantial increase in leads and revenue in a short period of time using SKCreative. Would recommend for anyone looking for an honest approach to their digital marking."
"Saku helped Wilson Pateras to create and execute our digital marketing strategy. He took care of the paid advertising strategy, the redesign of the website and landing pages and the development of our content plan. It’s now been 12 months and we couldn’t be happier with the results. We’ve seen a significant increase in the number of enquiries but we’ve also been very happy with the quality of the leads. He’s very professional and great to work with and we would be happy to recommend his services to any firm in the professional services and accounting industry."
"Reliable, hard-working and highly skilled. We would recommend their services to any small or medium-sized business hoping to improve marketing performance without the large agency price tag attached."
"Highly recommend SKCreative, from our initial marketing strategy meeting through to the final product Saku was extremely knowledgeable and professional. I'm extremely happy with how my website looks and how it's structured, it's very user friendly. I'm glad I have SKCreative managing all my marketing needs."
"The end product is a beautiful, professional-looking new website for my practice that I am proud of. It has links to social medial platforms, a blog and a newsletter. The products are already generating quality leads since 'launch' a short time ago. So excellent value for money. I would highly recommend SK Creative to any professional services business, particularly smaller operators like me, who are in need of a new website and complete digital marketing package. Thank you again Saku for all of your hard work."
"Saku executed everything in time, provided reports, contributed to the creative, and advised what works and what doesn't. I would recommend Saku, he is genuinely interested in helping and making ads work for your business."
"Saku was tasked with the job of creating a website from scratch for one of our consulting services. He handled the task extremely well - he was receptive to feedback, understood all our needs, and handled a lot of the creative side himself which is something we didn't have the time to focus on. I would highly recommend Saku for any digital marketing/website design"
"Saku built us a new e-commerce website to replace our old outdated online store. He took the time to listen our needs and managed to implement all the features we needed. Saku has also done marketing consulting to our company. We are super happy with Saku's work and have agreed on long term collaboration with SKCreative."
"We have been working with Saku (SKCreative) for sometime now and highly recommend his Marketing services. His a great guy to work with and has helped us with a more strategic approach to our marketing. Highly recommend to anyone that wants an honest no fluff approach to digital marketing."
"I engaged Saku / SK Creative to assist with the digital marketing for my recent Birchal crowdfunding campaign and I honestly couldn't speak more highly about Saku, his overarching ethos and quality of work. Saku immediately took the time to understand my new company and what we were wanting to achieve with the crowdfund and delivered digital marketing services in an efficient, professional, and friendly / accessible way. Our campaign was a success as a result. His fantastic work skills aside, he is an exceptional person and I look forward to working with him / SK Creative again in the near future!"
"Through Saku's process and thorough questioning, we were able to make a very complex problem become a very succinct and clear website that is well designed and beautifully written."
It's not for everyone, though.
You're a great fit if…
- You own a proven product or service and you're ready to scale.
- You've already had sales. There's real demand for what you do.
- Your customer lifetime value or average sale is $500+.
- You take pride in great service, backed by real reviews.
- You'd rather invest in senior thinking than DIY for another six months.
Probably not a fit if…
- You want the cheapest option on the market.
- You expect results in two weeks with no input from you.
- You're not open to honest feedback on your positioning or copy.
- You want a big team and an account manager between you and the work.
- You're shopping on price, not on partner quality.
Questions worth asking.
Are you a freelancer or an agency?
A freelancer. SKCREATIVE is me, Saku Koskinen. You get the senior person on every call and every piece of work, without agency overheads.
How long have you been doing this?
Since 2019 I've worked with 100+ businesses and built 200+ websites and landing pages, with 15,000+ hours of marketing across agency, in-house and freelance work.
Where are you based?
Richmond, Melbourne. I work with clients across Australia, in person in Melbourne and remotely everywhere else.
What do your clients say?
SKCREATIVE is rated 5.0 on Google. The reviews on this page are copied word for word from Google.
What's a fractional CMO?
A senior marketer who works part-time in your business: setting the strategy, owning the plan and doing or directing the work, for a fraction of the cost of a full-time hire.
Not a sales call. Just a real conversation.
30 minutes, no pitch. Tell me about your business, I'll ask the right questions, and I'll honestly tell you whether and how I can help.