Freelance digital marketing · Melbourne
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Fractional CMO, Melbourne

A fractional CMO for growing Australian businesses.

Senior marketing leadership a set number of days a month, without a full-time salary. I set the strategy, own the plan, and do or direct the work, from positioning and the website to ads and reporting.

What a fractional CMO does

A fractional CMO is a senior marketer who works part-time in your business. You get the thinking of a chief marketing officer for the days you actually need, not five days a week. In practice I:

  • work out who you sell to, what to say and where to spend
  • turn that into a plan with clear priorities and numbers to watch
  • do the work myself, from websites and landing pages to Google Ads and social ads
  • brief and manage other suppliers, such as designers, developers or an agency, when you need them
  • report to you in plain English through a live dashboard, and tell you straight what's working

Who it suits

  • Businesses with real sales that need senior marketing but can't justify a full-time hire yet
  • Founders who are still doing the marketing themselves and are running out of hours
  • Teams with a junior marketer or a few suppliers and no one setting the direction
  • Businesses that have tried agencies and want one senior person accountable for the result

How it works

We start with a free 30-minute call. If it's a fit, I'll suggest a set number of days a month and give you a fixed monthly quote. The first month is usually about strategy and fixing the basics, like tracking, the website and the offer. After that it's steady execution and monthly reviews. There's no lock-in contract.

Fractional CMO, agency or full-time hire?

  • Full-time CMO: the right call once marketing needs a leader every day. It's also the most expensive option.
  • Agency: good for volume work across several channels. You usually deal with an account manager rather than the senior person.
  • Fractional CMO: senior strategy and execution for the days you need, from the person doing the work.

More background in What is a virtual CMO?

Experience

  • Marketing for small business since 2019
  • 100+ businesses helped
  • 200+ websites and landing pages built
  • 15,000+ hours of marketing, agency and in-house
  • 5.0 stars on Google

"Reliable, hard-working and highly skilled. We would recommend their services to any small or medium-sized business hoping to improve marketing performance without the large agency price tag attached."

Jack Duke, Care Speech Pathology

Common questions

Questions worth asking.

How much does a fractional CMO cost?

It depends on how many days a month you need. You get a fixed monthly quote, agreed before anything starts, with no lock-in. We start with a free 30-minute call. If I can help, I'll scope the work and give you a fixed quote before anything starts.

How many days a month will you work in my business?

Usually a set number of days a month, agreed up front. It can go up or down as the business changes.

Do you do the work or just advise?

Both. I set the strategy and do most of the work myself, and I brief and manage other suppliers when you need them.

Can you work with my existing team or agency?

Yes. I can lead a junior marketer, manage an agency or work alongside your designers and developers.

Do you work on site?

In Melbourne I can come in person. Everywhere else in Australia I work remotely.

What if we want a full-time marketer later?

That's often the goal. Everything is built in your accounts, so I can hand over the plan, the accounts and what I've learned, and help you brief the role.

Need senior marketing without a full-time hire?

Thirty minutes, no pitch. Tell me where the business is heading and I'll tell you honestly whether a fractional CMO is the right fit.

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