Google AdsEcommerce
An ecommerce store
Google Ads for an online store, tracked through to sales. Results shown for November to May, at $22.24 per conversion.
Return on ad spend 601%
Ecommerce
Grow the store without buying every sale on discount.
You want to grow profitably, not just chase traffic and discount to hit the number. I'll take it off your plate.
From $1,250/month ads management, plus ad spend, excl. GST
Every project starts with a fixed quote, agreed before any work begins. No long contracts, no lock-in.
The problem
Sales are coming. Profit, less so.
What I hear
Orders tick along, but the bank balance doesn't reflect the effort. Ad costs creep up and discounts do the heavy lifting.
The fix
The gains are usually hiding in numbers you already have: conversion, repeat purchase, email.
What you get
The work in detail.
Your real numbers
AOV, conversion, repeat rate, true cost per sale.
Ads run for profit
Not just for traffic.
Email that earns
Capturing revenue you've already earned.
Fewer drop-offs
Fixes where buyers actually leave.
A dependable partner
Regular reporting and catch-ups, so you're never in the dark.
How it works
Four steps, no surprises.
1
Diagnose
I find the leaks across store, ads and email.
Free 30-minute call2
Plan
The few changes that move profit.
Fixed quote, agreed up front3
Build and run
I make them and manage the channels myself.
You review as we go4
Refine
I track what matters and keep tightening.
Live reporting, no lock-inClient work
All workA look at the work itself.
Google AdsEcommerce
A baby products ecommerce store
Google Ads for an online baby products store, tracked through to sales. Results shown for April to June.
Return on ad spend 841%
ShopifyRedesignBrand launch
Stackers
A full site redesign and the Australian launch of an established UK lifestyle brand.
ShopifyLead genModernisation
SaunaHQ
A modern rebuild for Australia's original Finnish sauna builder, designed to serve both lead generation and online sales as one.
An honest filter
Is this a good fit?
You're a great fit if…
- You're doing real revenue but margin feels off
- Your store, ads and email are run by different people who don't talk
- You want one operator owning the maths
- You're ready to cut what isn't working
Probably not a fit if…
- You're pre-launch and still validating demand
- You want a single tactical fix (just ads, just email)
- You're not open to platform or process changes
Who does the work
One senior person, start to finish
I shape the strategy, build it and run it myself. Regular reporting and catch-ups, so you're never in the dark.
Common questions
Do you only work on Shopify?
Mostly. I work on WooCommerce when there's a strong reason, but Shopify is where I see the cleanest economics for most brands.
Can you take over from an existing agency?
Yes. Handovers are common. I audit what's there, keep what works, and rebuild what doesn't.
How quickly will we see margin improve?
Quick wins (negative keywords, abandoned-cart flows, broken tracking) usually show in weeks. Bigger structural changes compound over months.
Which ad channels do you run?
Google Ads (including Shopping and Performance Max), Meta Ads and email, depending on where your customers buy.
How do you measure success?
By profit, not clicks: return on ad spend and margin, with tracking set up so the numbers in the ad platforms match your store.
Are there long contracts?
No. Ongoing work runs month to month.
Who it's for
Built for these industries.
Want the maths to actually add up? Let's talk.
Thirty minutes, no pitch. Tell me about your store and I'll tell you where I'd look first.