WebsiteLead genNiche legal
Special Voices Law
A boutique disability law and advocacy practice that needed to look like the specialists they are.
Generating quality leads since launch
Digital marketing strategy
A marketing plan you'll actually use.
Know exactly who to target, what to say and where to spend, in a plan built around your business. Not a document that sits in a drawer.
Every project starts with a fixed quote, agreed before any work begins. No long contracts, no lock-in.
Example: Special Voices LawAll work
Generating quality leads since launchWebsite, Lead gen, Niche legal
The problem
Busy online, but not getting anywhere?
What I hear
You're trying a bit of everything: some posts, some ads, a newsletter when there's time. Nothing is clearly working, and you're not sure what to stop.
The fix
A good strategy starts with your customer: who they are, what makes them buy and where they look. Then it sets out what to do, in what order, and how you'll know it's working.
What's included
The plan, piece by piece.
Customer research
Interviews, your existing data and competitor reviews, to find out why people really buy.
Messaging
A value proposition and key messages your website, ads and team can use.
Channel plan
The two or three channels most likely to work for you, and the ones to skip.
3 to 6 month roadmap
What happens when, with quick wins first and longer plays after.
Budget and resourcing
What to spend, where, and what to keep in-house or hand over.
Measurement
The few numbers worth tracking, and how to track them properly.
How it works
Four steps, no surprises.
1
Diagnose
A call and an audit. Where you are, where you want to go, and what's in the way.
Free 30-minute call2
Plan
A clear scope and a fixed quote, agreed before anything starts.
Fixed quote, agreed up front3
Build
Done in stages, with you reviewing as we go. No big reveal at the end.
You review as we go4
Launch and refine
We go live, cut what isn't working, and compound the rest.
Live reporting, no lock-inClient work
All workStrategy in practice.
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Broker One Finance
A mortgage broking practice that needed a website to match the quality of its advice.
Quality leads from launch
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Performance Science
A website built from scratch for a human performance consulting service, including much of the creative.
An honest filter
Is this a good fit?
You're a great fit if…
- You've got a proven product or service and want a clear plan to grow it
- You're spending on marketing but can't say what's working
- You want a plan you or your team can act on
Probably not a fit if…
- You want a document for the shelf
- You're not ready to talk openly about your numbers
- You need a full team to execute everything at once
Who does the work
One senior person, start to finish
I shape the strategy, build it and run it myself. Regular reporting and catch-ups, so you're never in the dark.
Common questions
What do I actually get?
A written plan covering your customer, your message, your channels and a 3 to 6 month roadmap, walked through together on a call.
Can you run the plan as well?
Yes. I can put it into action myself as your fractional CMO, or hand it to your team.
Do I need a strategy if I already run ads?
Usually, yes. Ads amplify whatever message you give them. A strategy makes sure it's the right one.
How long does a strategy take?
A focused strategy usually takes a few weeks, depending on how much research and data we have to work with. I'll confirm the timeline in the quote.
Is a fractional CMO the same thing?
Close. A strategy is a one-off plan. As a fractional CMO I own the plan on an ongoing basis and do or direct the work.
Are there long contracts?
No. Strategy is a fixed project, and ongoing work runs month to month.
Who it suits
Built for these industries.
Want a plan you can act on? Let's talk.
Thirty minutes, no pitch. Tell me where you're stuck and I'll tell you where I'd start.