ShopifyRedesignBrand launch
Stackers
A full site redesign and the Australian launch of an established UK lifestyle brand.
Marketing for Startups & SaaS
Senior marketing leadership, without the full-time hire.
You need traction, but a full-time CMO isn't on the cards yet. I'll set the strategy and do the work, as your fractional CMO.
Every project starts with a fixed quote, agreed before any work begins. No long contracts, no lock-in.
The problem
Marketing is the plate you keep dropping.
What I hear
You're building the product, talking to customers and minding the runway, so marketing happens in the gaps. A full-time CMO is a $200k commitment; a junior needs direction you don't have.
The fix
What you need first is a senior head to sharpen the strategy and build the engine.
What I do for founders
The work that actually moves the needle.
Positioning that does the work
Making everything else easier.
A plan for traction
Not vanity metrics.
Strategy and execution
The senior thinking and the hands to deliver it.
Leadership without the salary
Senior marketing, sized to your stage.
A dependable partner
Regular reporting and catch-ups, so you're never in the dark.
How it works
Four steps, no lock-in.
1
Diagnose
Positioning and funnel.
Free 30-minute call2
Plan
The few moves that matter most.
Fixed quote, agreed up front3
Build and run
I execute the priorities myself.
You review as we go4
Refine
Measure and double down.
Live reporting, no lock-inRelated work
All workFounders I've worked with.
WebsiteConsulting
Performance Science
A website built from scratch for a human performance consulting service, including much of the creative.
Proof
In their own words.
"I engaged Saku to assist with the digital marketing for my recent Birchal crowdfunding campaign. He took the time to understand my new company and delivered digital marketing services in an efficient, professional and accessible way. Our campaign was a success as a result."
"Saku executed everything in time, provided reports, contributed to the creative, and advised what works and what doesn't. He's genuinely interested in helping and making ads work for your business."
An honest filter
Is this a good fit?
You're a great fit if…
- You've reached early traction, paying customers, real signal
- You can't yet afford a full-time marketing hire
- You want senior judgement, not just hands
- You're willing to make the message specific
Probably not a fit if…
- You're still validating the underlying offer
- You want growth-at-all-costs with no margin discipline
- You expect a fractional CMO to also be a full-time founder
Who does the work
One senior person, start to finish
I shape the strategy, build it and run it myself. Regular reporting and catch-ups, so you're never in the dark.
Common questions
How does a fractional engagement work?
Usually one to three days a week, on a monthly retainer, with a fixed scope agreed each quarter. We can scale up or down as your stage changes.
Will you sign an NDA?
Yes, standard.
What if we want to hire someone full-time later?
That's often the goal. I help you build the function so you know what to hire and have the systems in place when they start.
Is there a long contract?
No. Ongoing work runs month to month.
Who owns the accounts and website?
You do. Everything is built in your own accounts, so you keep full access whether we keep working together or not.
Where do I start?
Run the free Stranger Test to see how your business looks to a new customer, or book a free 30-minute call.
How I'd help
Services for this industry.
Need a senior marketer in the building? Let's talk.
Thirty minutes, no pitch. Tell me about your company and I'll tell you what I'd do first.