Make your AI write ads that sell, not ads that sound nice.
Two Claude skills built from Claude Hopkins' books and about 1,600 of his tested headlines. Your AI interviews you for the facts, writes the copy, scores it, and tells you how to test it. Adapted for Australian businesses.
Checkout link to be added. This is a prototype.
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Switchboard upgrades from [your price]. Licensed electricians, [N] years in [suburb]. Quoted on the spot.Example only. The facts in brackets come from your interview, never from the AI's imagination.
Six pieces, one job: copy that sells.
Writes and reviews Google Ads, landing pages, emails and social ads using 14 rules from Hopkins' books. Counts Google Ads characters for you and ends every campaign with a test plan.
Interviews you about your business, Schlitz style, and builds a bank of specific, provable facts your competitors aren't telling.
Hopkins' original winners beside modern versions you can adapt.
Scores any ad or page before it goes live, with a rewrite for every weak line.
Built not to invent numbers. Flags what you can't prove and follows the Australian Consumer Law and AHPRA rules for health businesses.
Install the skills in Claude in about 5 minutes.
Install once, then use it on every ad.
Install
Follow the setup guide to add both skills to Claude. It takes about 5 minutes.
5 minutesGet interviewed
The Hidden Facts Finder asks about your business and finds the specific facts nobody in your category is telling.
Your facts onlyWrite and score
The Copywriter writes your ads, page or email from those facts, scores them on 12 points and rewrites every weak line.
12-point reviewTest
Every campaign ends with a simple test plan judged by cost per lead, not clicks.
Judged by cost per leadTested on coupons, not opinions
In 1908 Lord & Thomas paid Claude Hopkins $1,000 a week. He coded every coupon so he knew which ad sold, and he saw changes to the headline alone multiply returns five to ten times. In 1923 he wrote it all down in Scientific Advertising. The Kit turns his rules into instructions your AI follows every time.
No invented numbers
The skills won't make up figures, testimonials or deadlines. They flag any claim you can't prove under the Australian Consumer Law, follow AHPRA's advertising rules for health businesses, and leave a placeholder for trade licence numbers. Australian English throughout.
Is the Kit right for you?
You're a great fit if…
- You write your own ads, emails or web copy with AI
- You're tired of copy that sounds like everyone else's
- You use Claude, or are happy to
- You can share real details about your business
Probably not a fit if…
- You want a video course
- You won't share real details about your business. The skills only work with facts
- You want someone to write it for you. For that, book a call
[Guarantee terms]
[For example: try it on your next ad. If it doesn't beat your current copy, email me within 14 days for a full refund.]
Do I need Claude?
Yes. The skills are built for Claude, so you need a Claude plan that supports skills. The setup guide walks you through it.
Is this a course?
No. There are no videos. You get two skills, the headline patterns, the review checklist and a setup guide.
Can I use it for my clients?
[Licence terms]
Is Hopkins' work free to use?
Yes. His books are in the public domain. The Kit is my adaptation of his rules for AI and for Australian businesses.
Give your AI ten minutes of real facts. Get copy only your business could have written.
P.S. Hopkins said a good ad should seem to come from a real person. That's why the Kit asks about your business before it writes a word. Saku